5 Options for Your Augmented Reality Marketing Strategy
February 11, 2021
You’ve done your research and realized the value of Augmented Reality marketing. Now, you want to add it to your digital marketing strategy but aren’t sure which AR marketing method is best for your business. In this article, we will review the different types of Augmented Reality marketing to help you determine the best fit.
Augmented Reality Marketing Options
Like all strategies, an Augmented Reality marketing strategy can go in numerous directions. From printed materials to live events, you must determine which medium, or mediums, will be most effective for your business. It is also important to note that with the latest technology, Web AR, users do not need to download an app to enjoy your AR experience. They simply point their smartphone’s camera at your AR material to automatically launch the experience!
Print marketing is a long-standing, tried-and-true marketing strategy. Many marketers are beginning to view it as outdated, but that is a mistake. It is still highly effective, especially with local or existing customer bases. And now, Augmented Reality is giving print marketing a modern boost by transporting it into the digital marketing world.
Augmented Reality takes a printed material and turns it into an interactive experience. It turns a traditional medium into a digital medium. Best of all, it turns the standard 3-7% engagement rate of traditional print marketing to 35%+ engagement rates!
Imagine bringing billboards and train station posters to life with an Augmented Reality campaign. You can cut through the noise and attract the attention of passers-by, as well as those waiting to catch their train or bus. OOH AR experiences are the most likely to be shared on social platforms and even go viral.
“Unboxing” is all the rage these days, with millions of YouTube videos as testimony. You can take even the simplest of product packaging to the next level with Augmented Reality. From product education to easy reordering, the sky’s the limit for what your packaging can do for your brand.
From Try-On to Place-in-Your-Space, give customers the ability to view 3D products in their real environment. The next best thing to shopping in person, customers can swipe through different colors, styles, dimensions, and more. Best of all, AR E-commerce can be added to your existing website.
No longer confined to a physical location, you can reach a wider audience with Augmented Reality live events and conferences. Now more than ever, brands need to give their audience a chance to connect from the comfort of their home or office. Augmented Reality allows brands to do that while still providing an in-person-like experience.
Developing Your Augmented Reality Marketing Strategy
Sometimes the best place to start is with what you already have. First, consider the traditional marketing methods that have worked best for your brand and consider taking them to the next level with Augmented Reality. You can also consider under-performing areas in your marketing strategy and how AR can give them the boost they need.
To learn more and discuss personalized options, contact us today. Aircards can develop an experience for an Augmented Reality marketing strategy of any size. We have produced effective and profitable AR experiences for local entrepreneurs to international brands, and we can do the same for you.