Thoughts, news and breakthroughs from the studio floor

There are a lot of letters being tossed around in the world of reality-enhancing technologies: WebAR, WebVR, WebXR. What are the differences?

Live Events no longer have to be anchored to a physical location. With Augmented Reality, brands can reach wider audiences with an immersive experience. From exhibitions to conferences to product launches, Augmented Reality live events are growing in popularity.

With engagement rates consistently over 35%, Augmented Reality is gaining a lot of traction in the marketing world. Brands of all sizes are jumping at the opportunity to add Augmented Reality to their digital marketing strategies. They understand that customers want Augmented Reality and that it successfully turns that interest into conversions.

2020 AR market predictions were greatly underestimated due to the pandemic’s sudden push toward virtual alternatives. Now in 2021, Augmented Reality is expected to continue to grow at an accelerated rate.

61% of shoppers prefer to shop at stores that offer Augmented Reality over ones that don’t, according to a survey conducted by Retail Perceptions. That statistic alone should perk up any retailer’s ears, let alone the others

Change is coming to a neighborhood near you. If 5G is not yet available in your area, it will be soon. Many consumer advantages will come along with 5G. One such advancement will be particularly noticeable with Augmented Reality (AR) content. Read on to find out more about this exciting development in one of the fastest-growing tech industries.