Thoughts, news and breakthroughs from the studio floor

Aircards is proud to be one of the selection of headline sponsors at the most recent ‘Block Party’ which took place at the House of Watt, Amsterdam this past weekend. Block Party’s are blockchain-focused eco-system building events organised by Blocknorth, a company operating within the blockchain space headquartered in Newcastle-upon-Tyne, UK.

Aircards announces launch of a headline Augmented Reality campaign with US technology giant, Hewlett Packard Enterprise. Using Augmented Reality in a Direct Mail campaign, it supports the launch of new enterprise software product HPE Primera.

Augmented reality in business is increasingly being used. Researchers predict that by 2020, 100 million consumers will be shopping in augmented reality both online and in stores. As the need for augmented reality in business increases, so does the augmented reality technologies.

After launching their AR marketing platform less than 3 months ago, Aircards has just launched an Augmented Reality marketing campaign with US brand Boot Barn.

Mobile Augmented Reality is the use of Augmented Reality, typically on a smartphone device. Augmented Reality for iOS or Android devices that works seamlessly with the existing hardware. Back in the 'days of old' we have been restricted to clunky and poor UX, but Aircards has changed all that.Aircards utilises mobile devices powerful processing power to enable AR experiences to launch and operate super-smoothly. Aircards AR experiences are always app-less.

Mobile augmented reality is still relatively new technology, however, it has already attracted a significant amount of interest and enthusiasm.