Boot Barn

The Objective

To engage and increase sales within their existing customer base around the launch of a new Autumn product line, Wonderwest.

Boot Barn Augmented Reality

Our Big Idea

An innovative Direct Mail campaign using postcards that come to life through Augmented Reality, targeted at a pre-existing customer mailing list. This postcard would feature a promotional discount offer only available through engaging with the AR experience.

  • WebAR solution - so no app download required
  • AR activated via either QR code scan or unique URL visit
  • High production value, ~2min cinematic video
  • Image tracking enabled so 2D video mirrors perspective of postcard
  • Added value through custom Call-to-Action buttons that drive users to Boot Barn e-commerce website, with featured discounted offer by coming through the AR experience gateway

The Results

  • Increased sales of ‘Wonderwest’ product line 
  • 318 AR interactions 
  • 39.25% click-through rate
  • 50sec average dwell time

Boot Barn were able to deliver a targeted and bespoke promotion to a pre-existing customer list, increasing the consumer engagement of what would of been a standard print campaign. The Augmented Reality element added a layer of interactivity and digital analytics that beyond that of standard print. 

Thinking about running your own campaign? Our friendly team would be happy to chat. Get in touch via website or email michael@aircards.co to start the conversation!