Augmented Reality Case Study

Boot Barn

Wonderwest Campaign
Direct Mail

An engaging Augmented Reality experience that was embedded into a printed flyer, which Boot Barn then distributed to their extensive customer base alongside a special sale offer.

print marketing
image tracking
fashion

The Objective

To engage and increase sales within their existing customer base around the launch of a new Autumn product line, Wonderwest.

The Strategy

An innovative Direct Mail campaign using postcards that come to life through Augmented Reality, targeted at a pre-existing customer mailing list. This postcard would feature a promotional discount offer only available through engaging with the AR experience.

  • WebAR solution - so no app download required
  • AR activated via either QR code scan or unique URL visit
  • High production value, ~2min cinematic video
  • Image tracking enabled so 2D video mirrors perspective of postcard
  • Added value through custom Call-to-Action buttons that drive users to Boot Barn e-commerce website, with featured discounted offer by coming through the AR experience gateway

The Results

  • Increased sales of ‘Wonderwest’ product line 
  • 318 AR interactions 
  • 39.25% click-through rate
  • 50sec average dwell time

Boot Barn were able to deliver a targeted and bespoke promotion to a pre-existing customer list, increasing the consumer engagement of what would of been a standard print campaign. The Augmented Reality element added a layer of interactivity and digital analytics that beyond that of standard print. 

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Experience Features

This highly innovative WebAR experience included the following features

Wonderwest Campaign
WebAR Feature

Image Tracking

Providing a 'wow' factor, the Wonderwest promotion video was tracked to the perspective of the print design

WebAR Feature

QR Code Activation

Seamless QR code activation on both iOS and Android devices with no special apps required

WebAR Feature

Advanced Analytics Provision

Access to our full campaign analytics dashboard in which the client could monitor important campaign data in real-time