To engage and increase sales within their existing customer base around the launch of a new Autumn product line, Wonderwest.
An innovative Direct Mail campaign using postcards that come to life through Augmented Reality, targeted at a pre-existing customer mailing list. This postcard would feature a promotional discount offer only available through engaging with the AR experience.
- WebAR solution - so no app download required
- AR activated via either QR code scan or unique URL visit
- High production value, ~2min cinematic video
- Image tracking enabled so 2D video mirrors perspective of postcard
- Added value through custom Call-to-Action buttons that drive users to Boot Barn e-commerce website, with featured discounted offer by coming through the AR experience gateway
- Increased sales of ‘Wonderwest’ product line
- 318 AR interactions
- 39.25% click-through rate
- 50sec average dwell time
Boot Barn were able to deliver a targeted and bespoke promotion to a pre-existing customer list, increasing the consumer engagement of what would of been a standard print campaign. The Augmented Reality element added a layer of interactivity and digital analytics that beyond that of standard print.
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