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Leveraging the power of Web-based Augmented Reality (WebAR), the experience transports users out of their homes and all the way to Times Square, enabling them to discover a range of amazing shows currently playing on Broadway.


Aircards developed the magical immersive Holiday experience for Broadway in partnership with Emodo. The experience drove outstanding results, with nine of the top 10 performing shows seeing an increase in sales.


The experience transported users to a snowy 360-degree Times Square on mobile screens to hear holiday greetings from Broadway’s celebrities e.g., Sir Andrew Lloyd Webber and Aaron Tveit. Users were able to share socially, visit the campaign site, and buy tickets.

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The Broadway 'Holiday Snow Globe' experience won 'Best use of Augmented Reality' at The Stevie Awards.

Key features

Shake to Trigger Content

The experience featured a ‘Shake to Trigger’ functionality, which automatically refreshed new content when a user shakes their phone.

360 Portal

Inside the portal was a full 360-degree immersive scene o a wintery Times Square to really immerse users into Broadway.

Performance statistics

Viral Content

shared to social

Dwell Time

2m 50s
avg time in experience