The Haribo Happiness Hunt was a super fun AR-powered scavenger hunt which tasked families and kids to discover and collect a range of 3D Haribo sweets hidden around the Augmented Reality scene!
Working with 160/90, Aircards designed and developed this Easter theme WebAR powered scavenger hunt as part of the Happiness Hunt campaign.
Each of the Haribo sweets were hidden strategically behind 3D bushes and trees which users had to walk around to discover, and tap to collect all to complete the hunt.
Users who completed the scavenger hunt were given the opportunity to enter a Haribo competition by sharing their score to their Instagram Stories using the automatically generated sharing image.
This scavenger hunt was designed so that it could be experienced anywhere. Removing any geographical barriers, users could tap-to-place the scavenger hunt game area in any clear and open space and instantly start playing.
Using a social share mechanic, users were encouraged to share their score to social media to enter with a chance to win unique prizes.