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Multi-layered WebXR portal experience which takes fans on an immersive storytelling journey.

Client | Seattle Kraken

Working with the NHL's latest expansion team, Seattle Kraken, along with partner DCGOne agency, to create a rich 3D storytelling experience.

Engaging Sports Fans

This awesome experience which welcomed the Seattle Kraken to the NHL as the latest expansion team, taking fans from the depths of Puget Sound all the way to Climate Pledge Arena.

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Multi-layered WebXR

The multi-layered WebXR experience took fans on a rich immersive storytelling journey. It featured a full 3D digital twin of Climate Pledge Arena, an animated Zamboni and an interactive face filter experience that takes you between the pipes with the Goalie.

Key features

Custom 3D Environments

Rich and detailed 3D virtual environments to take users on a storytelling journey through the depths of the Puget sound to the Climate Pledge Arena, home of the Seattle Kraken

Engaging Face Filter

Users could tap to take a selfie with the virtual Seattle goaltender - and choose their preferred jersey at the same time

Performance statistics


Interactions per user

Dwell Time

2m 50s
avg time in experience