Stanley Black and Decker

The Objective

In collaboration with the innovation team at SBD, the objective was to create an innovative, high-tech business card design for Group CEO, James M. Loree using our web-based Augmented Reality technology.

Our Big Idea

Inspired by a long history of innovation at Stanley Black & Decker, the AR experience featured a retro wooden ruler which was modelled & animated in 3D by the Aircards team, with outstanding photorealistic detail. This created an engaging comparison between technology from the past and technology from the present (AR).

  • WebAR solution - so no app download required
  • AR activated via either QR code scan or unique URL click
  • 3D animated ruler in photo-realistic detail
  • Floating 3D CTA buttons for contact information
  • ‘Learn more’ CTA button to SBD website

The Results

The feedback on the overall experience was excellent - SBD employees enjoyed the playful combination of historical tech (the wooden ruler) and emerging technology (WebAR). The business card delivered genuine utility, with Call-to-Action buttons for initiating contact with the business card holder. Planning is now being considered for a wider roll-out of the technology.

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