Augmented reality (AR) is the interactive experience of a real world environment are enhanced by computer generated graphics, through multiple sensory modalities such as visual and auditory. The AR can be constructive and add to the natural environment or destructive and masks the natural environment. For the user the AR experience is intertwined with the physical world and creates an immersive feel for the simulated one.
AR has been in existence for a number of years now, however, it was not widely known about, until smartphones were equipped with a camera and GPS which made AR accessible to the public.
AR can be experienced through a mobile phone device or a headset. Using a mobile phone makes AR simple and easy to use, and Aircards WebAR technology means that an app download is now no longer required.
The initial application of AR was implemented with a focus on gaming. However, since then there have been many revelations and a significantly broader range of use of AR.
Medical staff can use AR in preparation for upcoming surgeries, increasing patient and practitioner safety, it can also be made available to medical students to assist learning in a controlled environment.
The military have utilised AR in assisting repairs in the line of duty, providing safe and strategic battlefield advantages.
The most real world application of AR would be the utilisation of several high quality navigation apps, assisting to an easy travelling or driving experience.
The world of AR gaming has taken off since the (in)famous release of “Pokemon Go” with around 45 million individuals nationwide playing the mobile phone app game at it’s peak, since then several more games have emerged, creating some cutting edge gaming experiences.
Businesses are catching on to the growing demand of AR in their marketing strategies, whether it be helping you to get across brand aims or assisting potential customers find your business.
Here at Aircards, we deploy WebAR experiences to create outstanding and creative marketing campaigns for our clients.
Our AR technology enables us to bring standard print marketing to life, and allows us to add Call-to-Actions such as social media share buttons, shop now buttons and even audio and 3D objects. For example, Aircards could allow you to scan an image and show you what is inside a products packaging without opening it. The opportunities are endless with Augmented Reality.
If you’ve got a use case in mind for Augmented Reality within your own organisation, or if you’d like us to work creatively with you to come up with one, then reach out over at our contact page: https://www.aircards.co/contact-us
Saying Augmented Reality will help marketing is an understatement. Augmented Reality is already changing the marketing world, making it more effective than ever before. New technology makes AR accessible to businesses of all sizes, with endless possible applications. Sound too good to be true? Well, it’s reality.
With engagement rates consistently over 35%, Augmented Reality is gaining a lot of traction in the marketing world. Brands of all sizes are jumping at the opportunity to add Augmented Reality to their digital marketing strategies. They understand that customers want Augmented Reality and that it successfully turns that interest into conversions.
We all know augmented reality marketing is cool, but is it really effective? Are marketers jumping at the new shiny toy, or is AR actually a valuable marketing tool? All of the above is true. AR is the new shiny toy that has proven itself to be an effective, valuable marketing tool. And it’s really cool! Marketers are jumping at it for good reasons, and we’ll tell you why.