5G Impact on Real-Time WebAR
March 2, 2021
Augmented Reality relies on real-time, real-environment experiences to have an impact on its users. AR is certainly not effective if digital elements don’t interact with the user’s surroundings and movements. WebAR has successfully supplied real-time AR experiences for some time now, but those experiences are about to get a boost with 5G Augmented Reality.
What is WebAR?
WebAR is short for Web-based Augmented Reality. While you are likely familiar with AR apps, such as Snapchat and Pokémon Go, Augmented Reality is no longer confined to apps. WebAR has released Augmented Reality to the wilds of the internet.
WebAR experiences launch from an internet browser, not an app. Why is WebAR such a big deal? Well, users can now point their phone’s camera at an AR QR code, and the experience will automatically launch from a browser. That means no wasting time downloading or opening apps! This, of course, means even the laziest of users can enjoy the AR experience with practically no effort.
What is 5G Augmented Reality?
Now that we understand what WebAR is, let’s quickly explain what 5G AR is.
5G Augmented Reality is AR that capitalizes on 5G mobile networks rolling out across the globe. 5G mobile networks are the next generation mobile network that is currently replacing 4G networks.
The new technology delivers:
- higher multi-Gbps peak data speeds
- ultra-low latency
- more reliability
- massive network capacity
- increased availability
- more uniform user experience to more users
How Does 5G Impact Real-Time WebAR?
Even though WebAR has been growing in popularity at an exponential rate, it has been limited by 4G networks. AR developers have had to strike a balance between the complexity of digital elements and loading speeds. If developers exceeded 4G’s capabilities, the lag time would doom the AR campaign to fail or the experience to be left unenjoyed.
Under 4G, developers limited their AR creations to about 20MB. Anything more would put too much of a strain on the network. However, now with 5G, those restraints are removed. 5G Augmented Reality can venture into multiple Gigabytes!
So, as you can imagine, 5G will have a BIG impact on real-time WebAR. Real-time WebAR can now be more complex and more detailed than ever before. While this has obvious implications for the AR gaming world, it also has big implications for AR marketing.
Real-Time WebAR Marketing
5G real-time WebAR is going to let marketers’ creativity go wild. We expect to see even more complex interactions, as well as more “gamified” advertisements. WebAR has been growing on a steep incline for a couple of years now, but 5G will give it a turbo blast to a whole other level.
Digital Marketing Strategies are sure to include the following, more and more:
- AR Print Marketing
- AR OOH
- AR Product Packaging
- AR E-Commerce
- AR Live Events
To learn more about real-time WebAR and AR marketing, contact Aircards today. As premier Augmented Reality solution providers, we’ve helped individual entrepreneurs and Fortune 500 companies modernize their marketing strategies. We can help you, too.
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