Common Types of Augmented Reality Content
November 5, 2020
Web-based Augmented Reality content can range from relatively simple to incredibly complex. Since you are working with digital elements and overlaying them on the real world, the sky is the limit to what you can do. In this article, we’re going to go over the most common types of Augmented Reality content. This list is focused on Web AR specifically, which is the use of Augmented Reality without the need for an app.
Main Types of Augmented Reality Content
The main types of Web-based Augmented Reality content are:
- 2D Video
- 3D Model
- 3D Animation
- 4K Video Streaming
- 360 Video
- 3D Holographic
2D Augmented Reality Video
Augmented Reality always provides a 3D experience, but the AR elements themselves can be 2D. As you can see in the above example, you can turn a 3D (real) postcard into a video screen. Users can move and rotate the postcard, and the video will move along with the movements. You can use this type of Augmented Reality content on virtually any marketing material, from postcards to product labels to billboards and more.
3D Augmented Reality Models
3D models have always been valuable tools when it comes to product announcements, launches, and demonstrations. Augmented Reality now enables brands to deliver 3D models to their customers wherever they are and without shipping or travel costs! Customers can “place” the 3D model in their real space and interact with it. Depending on your goal, the users can view the product from all angles, try out features, access information, place orders, and more.
3D Augmented Reality models are also widely used in architecture and construction, where blueprints can be turned into scaled, interactive 3D models. The same is true in the field of medicine. 3D AR models of medical devices, bodily systems, organs, etc. are used by medical professionals for training, practicing procedures (like surgery), patient education, and much more.
3D Augmented Reality Animation
With 3D AR Animation, you can add animated elements or a whole world of animation to the real world. The well-known Kinder brand did the latter, transforming a grocery aisle to an adorable version of the African plains. Their target audience is children and families, hence the cute animation. However, brands can make this type of Augmented Reality content as edgy or cutesy to appeal to their target audience.
Branded AR Filters
Branded filters can include face modifying effects or fun interactive elements that are overlaid onto the users face or environment. In this example, Golden Road Brewing and the L.A. Dodgers used a branded Web AR filter to help fans celebrate the 2020 World Series win. This kind of Augmented Reality content is a super fun use-case for Web AR. Social media has been the pioneer for branded filters, but app-less roll-outs like this example shows the value in Web AR branded filters.
4K Augmented Reality Video Streaming
The above example shows how Dell Technologies created an immersive Experience Room that housed 4K video streaming. This high-quality experience was actually meant to be displayed in a physical experience room at an international conference, but COVID canceled those plans. So, Dell pivoted and created an in-home experience that the user could “Tap-to-Place” in their own environment. It was a huge success, allowing Dell Tech to still reach would-be conference attendees.
With the emergence of 5G, Augmented Reality 4K video streaming is even more accessible for users. On a 4G network, mobile users are limited to an AR experience of about 20mb. With 5G, Augmented Reality experiences can go into Gigabytes! It is a huge leap that removes a lot of restraints AR has been held back by.
360 Augmented Reality Video
In addition to 2D and 4K videos, brands can utilize a 360-degree Augmented Reality video. As a favorite demo shows above, you can immerse users in a video experience of your own creation. Whether you want to transport them to outer space or your factory, you can achieve it with this type of 360 Augmented Reality content.
3D Augmented Reality Holographic
This example can’t help but remind users of Star Wars and can have the same impact as Princess Leia calling out for Obi-Wan Kenobi. This real estate agent surely showed potential clients that he has the edge over his competition. And, the wow factor isn’t just a gimmick; Augmented Reality data analytics consistently show engagement rates exceeding 40%!
Augmented Reality Marketing Strategy
Brands are increasingly turning to Augmented Reality to boost their digital marketing strategies. With Web AR, you can take any traditional marketing strategy to the next level — or rather, several levels up. In return, users receive an engaging and interactive experience that reliably turns to sales and conversions.
To learn more, Contact Aircards for a free demo and consultation.