Augmented reality in construction is improving every stage of construction projects from marketing to design to implementation. Contractors can interact with clients in a whole new way, showing them designs in 3D virtual models and in real-time. Project managers and employees can also use the technology in countless ways on the job site to improve productivity and accuracy.
Whether you are an architect, contractor, or inspector, augmented reality offers many opportunities to improve your business and customer relations. We’ll quickly review 7 neat ways to integrate augmented reality in your construction business.
Do you know that look patients get in their eyes when Doctors spew Latin words at them? Well, you’ve seen that same look in clients’ eyes when you roll out their blueprints. Clients have a hard time locating the front door, let alone the design details.
But with augmented reality, construction 2D plans can be transformed into a 3D model that jumps off the page. Clients can even interact with the AR model by rotating, zooming, and more.
Augmented reality is most notably known for inserting digital information in the real world. Think of Pokemon Go, but houses appearing instead of fantastical creatures. Imagine being able to meet a client at their empty lot, handing them your tablet, and them being able to see their dream home displayed in the real world right in front of them.
Nothing is more stressful for homeowners than making a million little decisions that affect the whole design of their home. Augmented reality means no more trying to visualize designs using paint chips and mini samples. Instead, the clients can view the complete design and rotate through different options until what they see in the space is exactly what they want.
Business cards and brochures are no longer limited to a construction-related logo or image. With augmented reality, you can bring your logo or image to life in a way that clients won’t forget. AR construction business cards not only spark interest but also instill confidence that your business is at the top of its game.
Instead of flipping back and forth between floor plans and elevations, augmented reality can show the project in layers. This is beneficial both for employees and clients for understanding different aspects of the project. Layering can even help catch design and planning mistakes by showing where wires get crossed, literally and figuratively.
Since augmented reality displays digital information in real space, the technology can be used to measure both real and augmented features. And, it can also measure its location within a space. For instance, the tool can measure the dimensions of a dining room. You can also place an AR chandelier in the room, and the construction AR tool can tell you the exact measurements for where to install it based on your placement.
Since you can overlay AR construction models over real-world projects, you can easily spot inconsistencies. It can save time and prevent a domino effect of mistakes. Imagine if a plumbing line for the toilet was installed 6” off, and now the specially-ordered bathtub won’t fit. An AR construction tool can easily discover this mistake before your guys are trying to shove a bathtub in an impossibly small space. Not to mention potentially having to uninstall a toilet, break out tile, and more to correct the initial mistake.
If you are interested in learning more about augmented reality construction models, business cards, and custom projects, contact us today.
Saying Augmented Reality will help marketing is an understatement. Augmented Reality is already changing the marketing world, making it more effective than ever before. New technology makes AR accessible to businesses of all sizes, with endless possible applications. Sound too good to be true? Well, it’s reality.
With engagement rates consistently over 35%, Augmented Reality is gaining a lot of traction in the marketing world. Brands of all sizes are jumping at the opportunity to add Augmented Reality to their digital marketing strategies. They understand that customers want Augmented Reality and that it successfully turns that interest into conversions.
We all know augmented reality marketing is cool, but is it really effective? Are marketers jumping at the new shiny toy, or is AR actually a valuable marketing tool? All of the above is true. AR is the new shiny toy that has proven itself to be an effective, valuable marketing tool. And it’s really cool! Marketers are jumping at it for good reasons, and we’ll tell you why.