For Brands, Augmented Reality Is A Superpower
November 12, 2019
Advertising is a big part of our lives and people are more in tune with it than ever before. Due to the widespread constant selling and exhaustive advertising, people as a result expect to be talked to and sold to. To keep up with the consumer demand, brands need to create advertising campaigns that are authentic, with the consumer at the focus to provide meaningful experiences.
As times are changing it is becoming increasingly obvious that we live in two separate worlds, the one world and the digital one. The real world has meaning and the digital world is for escapism, which often comes with unrealistic promises.
These two worlds are completely different but what if there were a way to combine them? The tangibility of the physical world together with the freedom of the digital world.
Enter Augmented Reality.
Enhancing the power of Augmented Reality
Augmented Reality has the ability to seamlessly combine these completely separate worlds into one, creating an authentic, immersive digital experience through your smartphone. For businesses, the superpower that is Augmented Reality will take your brand from Peter Parker to Spiderman.
Augmented Reality is predicted to have over 1 billion users by 2020. The demand for Augmented Reality is seriously growing and risk taking businesses using Augmented Reality technology are already reaping the rewards from creating immersive Augmented Reality experiences that increase engagement and boost sales. Augmented Reality is the superpower that brands need to stay ahead of the competition.
With great power…
So how do we use it?
Digital marketing agencies are starting to create Augmented Reality campaigns for clients, creating experiences that attract consumers and create a buzz about a brand. At the same time software developers are continuing to build new ways to improve real life experiences like shopping and watching TV. Augmented Reality is not just about selling a product, but a new strategy that merges real world and the digital one.
…comes great responsibility
Having the superpower that is Augmented Reality means that you have to put the consumer first, as well as understanding the users and providing them with relevant content. It is impossible to create a meaningful experience in Augmented Reality without an in depth knowledge of your consumers.
You can even take it one step further, by creating Augmented Reality content you can also add an irresistible and personal CTA, likely to result in an increase in sales.
What will you do with your superpower?
According to research, the Augmented Reality was $4.21 billion in 2017 and will rise to an impressive $60.55 billion by 2023.
Augmented Reality allows consumers to be at the heart of their favourite brands. Augmented Reality is one of the first true consumer focused marketing approach. Brands are now able to reach their consumers in a more personal, targeting and impactful way than ever before.
With an ambitious team of marketers behind it and the correct strategy in place, Augmented Reality can significantly improve and change the way in which we engage with our consumers and how brands can advertise their products.
The only question left is, are you ready to embrace your new superpowers?
Are you interested in an Augmented Reality experience for your brand? Go to aircards.co or email firstname.lastname@example.org to start a conversation.