Impact of Augmented Reality on Marketing
August 25, 2020
Augmented Reality is quickly becoming a billion-dollar industry. Much of this sky-rocketing growth is due to new technology that makes it accessible for small businesses. Now, augmented reality is becoming a key part in marketing strategies for businesses of all sizes. AR’s potential in the marketing sector is throwing open the doors that used to be locked to anyone besides the biggest of brands.
In this article, we'll focus on Web-based Augmented Reality marketing. Web AR is Augmented Reality that is activated from your mobile device without the need to download an app, this is the next generation of Augmented Reality.
Impact of Augmented Reality on Marketing Strategies
The foundation of marketing strategies mostly remain the same. You will still see the same types of branding and advertising methods, but now they will be taken to the next level. Now, they’ll include two little letters that make a big difference:
- AR print marketing
- AR Out-of-Home Advertising (AR OOH)
- AR product packaging
- AR E-Commerce
- AR Events & Conferences
What is the next level? Web based Augmented Reality elevates each of the above by transforming an information source into an interactive experience. A simple postcard can come to life, a package can transform, a product can be transported, and so much more—all in the real-space environment around the user. Imagine a business card where your photo becomes a video where you introduce yourself. Or, picture a pair of shoes online that you can “try on” your feet. That is how AR takes marketing to the next level.
And with Web AR, consumers don’t need to waste time or energy downloading an app, it simply uses the phone's native camera and browser to open, leading to faster and more engaging AR experiences.
Impact of Augmented Reality on Marketing Analytics
AI: those two little letters have a big impact on the success of marketing plans. Business can expect dramatic increases in:
- click rates
- customer engagement
- customer conversion
- purchase confidence
- brand awareness
- brand loyalty
Best of all, businesses can track their marketing efforts with real time augmented reality analytics. Case studies have already shown not double, not triple, but several times the engagement rates of traditional marketing. These clear analytics prove the value of AR marketing, and is strongly driving the growth of the AR industry.
Having these advanced technological analytics is what puts successful marketers leaps and bounds ahead of their competitors. Being able to efficiently track, analyze and react to campaign performance has always been important in traditional marketing, and Augmented Reality analytics are no different. Brands are constantly striving to see real business results, rather than just using AR as a gimmick, companies like Aircards are pushing the boundaries on what's possible.
Impact of Augmented Reality on Marketing Audience
Why is AR marketing showing results that are several times better than traditional marketing? Well, it all comes down to a greatly improved user experience. The new technology we mentioned in the beginning is called Web-based AR, or Web AR for short. Now, users can simply point their device’s camera at an augmented reality QR code and the experience will automatically activate. No need to download an app. No need to use special glasses or hardware. Just simple point and shoot.
Augmented Reality offers your target audience:
- An engaging and entertaining experience
- The ability to interact with a product (such as virtual “Try ons”)
- The ability to interact with a brand (getting to know and enjoy a brand)
- A seamless user experience that is easy to use
Now brands are really starting to see the potential that AR has to their business, and so, the ways in which it can be used are advancing at a rapid rate, meaning the more the AR is used, the better the technology becomes.
How to Develop an AR Marketing Strategy
Aircards has helped leading brands with AR marketing, and we can help you, too. We can customize any Web AR Service to meet the needs of your brand and take it to the next level. Contact us today to explore the endless possibilities of AR marketing.
Read Next: How Can Businesses Use Augmented Reality?