In this Web AR direct mail case study, we review an internal outreach campaign for Nationwide, one of the largest insurance and financial services companies in the world. Nationwide has over 32,000 employees and more than 30 office locations across the United States. The company is so well-known in the States that most passersby on the street can tell you their jingle, “Nationwide is on your side.”
Holding true to their motto, Nationwide wanted to show their employees and partners that they are on their side as much as they are on their customers’. The company wanted to bring holiday cheer to their internal employees, stakeholders, and partners in a merry greeting card they have never seen before. The goal was to give their work-family a lasting memory while nurturing company loyalty.
To make the company holiday card one to remember, Nationwide turned to Aircards to create an augmented reality experience. Aircards created a postcard design that is reminiscent of traditional holiday designs but with a big modern twist: an augmented reality video greeting.
Employees, partners, and stakeholders each received a postcard from this AR direct mail campaign. The printed content greeted them and then prompted them to point their phone’s camera at a custom QR code. With Aircards’ app-less Web AR technology, their devices would automatically launch the AR experience without the need to download any app.
Through their device’s camera, the recipients could view the postcard in real space, but a video took the place of the printed content. When the users moved or turned the postcard, the video would move and turn with it. It was like holding a digital screen in their hand. The video brought warm wishes to life as familiar faces wished them happy holidays and expressed their appreciation for their professional contributions to the Nationwide family.
The Nationwide team certainly felt like good boys and girls who got a fun present in the mail instead of coal. Employees and partners expressed their surprise and pleasure over the augmented reality cards. The recipients felt they received more than a postcard; they received recognition, appreciation, and felt connected to the company they dedicate their professional lives to.
The feedback was so incredibly positive that Nationwide is already planning another AR campaign with Aircards for 2020.
Direct mail campaigns have been reinvigorated with augmented reality. Traditional postcards have been falling victim to ad-blindness, but augmented reality is reclaiming focus. Our case studies have shown unparalleled open rates and interaction rates that are more than 5x that of traditional print marketing. The simple fact that the digital element allows a company to track the success of the campaign in solid figures, not just estimates, is golden.
Whether you want to increase sales, improve brand awareness, boost company morale, or more, Aircards can help. We would love the opportunity to show what we can do for your brand. Please Contact Us today for a free demo or quote.
Saying Augmented Reality will help marketing is an understatement. Augmented Reality is already changing the marketing world, making it more effective than ever before. New technology makes AR accessible to businesses of all sizes, with endless possible applications. Sound too good to be true? Well, it’s reality.
With engagement rates consistently over 35%, Augmented Reality is gaining a lot of traction in the marketing world. Brands of all sizes are jumping at the opportunity to add Augmented Reality to their digital marketing strategies. They understand that customers want Augmented Reality and that it successfully turns that interest into conversions.
We all know augmented reality marketing is cool, but is it really effective? Are marketers jumping at the new shiny toy, or is AR actually a valuable marketing tool? All of the above is true. AR is the new shiny toy that has proven itself to be an effective, valuable marketing tool. And it’s really cool! Marketers are jumping at it for good reasons, and we’ll tell you why.