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Today's consumer product packaging is being transformed by a mixture of sophisticated and exciting technology's. When you combine technology with product packaging design, you get what is called Connected Packaging. But what lies within connected packaging and how will it transform the way in which brands engage customers? In this Ultimate Guide to Connected Packaging, we’ll look at the different aspects that make up connected packaging from Augmented Reality to Analytics and everything in-between.

Augmented Reality is the newest trend in marketing that is quickly turning into a mainstay. Augmented Reality marketing combines elements of print and online advertising, elevating traditional strategies to a whole new level. The latest AR technology is accessible to small businesses, opening the doors that were once closed to all except the biggest of brands.

Aircards are introducing their 4K-AR technology to Connected Packaging to enable adaptive streaming of content up to 4K resolution. Integrating Web-based Augmented Reality experiences with product packaging will enable ultra-high definition video content to be delivered via the packaging surfaces and create outstanding consumer experiences.

Web AR agency, Aircards launches 4K video enabled Web AR experiences through adaptive streaming of high-resolution video content in Web-based Augmented Reality. The proprietary software uses a similar approach to buffering video on platforms such as Youtube and Netflix, effectively eliminating the limit of video duration for content and significantly reducing experience load times.

“Box Opening” is an ongoing trend that has taken over YouTube. For whatever reason, people are obsessed with watching people unbox products. Unboxing videos prove that creative product packaging is a foundational marketing strategy. And now, with Augmented Reality product packaging, there are even more ways to capitalize on the unboxing trend.

We’ve seen a significant rise in the use of Mobile Augmented Reality throughout 2020, as businesses and brands have had to pivot their marketing efforts to cater to a lack of high street footfall and ability for face-to-face networking. In this list, we’ve compiled 5 of our favorite mobile augmented reality examples so far this year (list below)...