Thoughts, news and breakthroughs from the studio floor

Augmented Reality technology is progressing so quickly that it's sometimes hard to keep up. It seems there is a new development every few months that provides bigger and better marketing options for brands of all sizes. The latest development, however, is a big one!

Alcohol brands have been at the forefront of using Augmented Reality to reach customers in interesting ways. But why alcohol? What draws the alcohol industry specifically to this marketing medium? Customers engage with AR because of the “fun” factor, providing them an enjoyable, elevated experience. Meanwhile, alcohol is selling a similar experience, so AR naturally aligns with their marketing goals.

Inline Augmented Reality is the latest advancement in AR technology. So, there are a lot of questions as brands try to figure out what it is and, more importantly, how to use it to their advantage. Inline AR certainly offers great (and lucrative) benefits for online marketing and engagement.

The Hundred - a new 100-ball cricket competition, has partnered with Threepipe, Mobsta and Aircards to create an epic Web AR cricket game and new user experience to promote the launch of the competition this summer.

Consumerism has evolved. It is no longer solely about the needs of an individual. It is no longer just about providing an end product. It’s now also about the needs of the community and the planet. It’s now also about the process that brings value to more than the end customer. It’s about meeting social and environmental needs, as well as the consumer’s.

We’re proud to announce our involvement with the recent Ericsson Emodo Primary Survey Research Study analysing a respondent group of 5G phone users in March 2021, exploring experience with 5G as well the potential for Web based Augmented Reality advertising.