Thoughts, news and breakthroughs from the studio floor

The awareness and use of Augmented Reality is growing with significant pace and completely changing the user’s perception of reality. This futuristic technology offers an interactive experience which combines both the real world with a virtual one made up of perfectly incorporated computer generated graphics.

Creating and deploying an Augmented Reality campaign sounds like a big undertaking. We’re going to take you through the steps to bringing an Augmented Reality marketing campaign to life in this article. We’ll look at all the required information and assets, and help you plan out the steps you need to take before you launch.

Aircards announces today the launch of a campaign with US insurance and financial services company, Nationwide. Using Augmented Reality in an internal festive postcard, engage internal employees, stakeholders and partners, boost staff morale and get everyone in the Christmas spirit.

Aircards team heads to CES 2020, Las Vegas on Northern Powerhouse Trade Mission. CES has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.

Today, Morgan Sindall Property Services announces the launch of Augmented Reality (AR) marketing campaign with AR provided by Aircards. The AR cards showcases a video produced by Morgan Sindall which is Image Tracked to the dimensions of the card. Aircards enables a smooth and frictionless user-experience of the Augmented Reality.

The purpose of augmented reality is to create an innovative and more meaningful experience through increased user interaction and engagement. Coupling this brilliant technology with print marketing is a great way to increase product and brand engagement. Aircards leads the market with app-less augmented reality experiences, otherwise known as WebAR.