Thoughts, news and breakthroughs from the studio floor

Aircards are introducing their 4K-AR technology to Connected Packaging to enable adaptive streaming of content up to 4K resolution. Integrating Web-based Augmented Reality experiences with product packaging will enable ultra-high definition video content to be delivered via the packaging surfaces and create outstanding consumer experiences.

Web AR agency, Aircards launches 4K video enabled Web AR experiences through adaptive streaming of high-resolution video content in Web-based Augmented Reality. The proprietary software uses a similar approach to buffering video on platforms such as Youtube and Netflix, effectively eliminating the limit of video duration for content and significantly reducing experience load times.

“Box Opening” is an ongoing trend that has taken over YouTube. For whatever reason, people are obsessed with watching people unbox products. Unboxing videos prove that creative product packaging is a foundational marketing strategy. And now, with Augmented Reality product packaging, there are even more ways to capitalize on the unboxing trend.

We’ve seen a significant rise in the use of Mobile Augmented Reality throughout 2020, as businesses and brands have had to pivot their marketing efforts to cater to a lack of high street footfall and ability for face-to-face networking. In this list, we’ve compiled 5 of our favorite mobile augmented reality examples so far this year (list below)...

Businesses can use Augmented Reality for driving sales, increasing brand awareness and collecting highly engaged leads, to name a few examples. Augmented Reality, or more specifically, Web-based Augmented Reality can be used to provide seamless user-experiences that customers don’t have to download an app to engage with.

Aircards announces the release of a highly innovative new Spatial Analytics feature to enhance performance reporting and customer insights within 3D Augmented Reality campaigns. Derived through extensive internal R&D and client testing, this release represents an innovative advancement for web-based Augmented Reality marketing.