Thoughts, news and breakthroughs from the studio floor

Web-based Augmented reality doesn’t just take advertising to the next level. It takes it to another world. Advertising goes from a stagnant plea for attention to an interactive experience with AR. It's now possible to deliver AR experiences direct to consumers smartphones, without the need for them to download a 3rd party app. Web AR works with any iOS or Android native device camera, allowing for a seamless user-experience. There are endless possibilities when it comes to app-less augmented reality uses in advertising, but here are the 5 categories they generally fall under (#3 is the newest!).

In this Web AR marketing case study, we take a look at the world’s first AR printed campaign at a recruiting event. Jackson Hogg Recruitment contracted Aircards to attract the best candidates for their clients. Jackson Hogg is a UK-based leading recruitment partner in the engineering, manufacturing, and technology sectors. They find the best talent for their clients, helping organisations form the best teams possible to drive their success.

In this Web AR direct mail case study, we review an internal outreach campaign for Nationwide, one of the largest insurance and financial services companies in the world. Nationwide has over 32,000 employees and more than 30 office locations across the United States. The company is so well-known in the States that most passersby on the street can tell you their jingle, “Nationwide is on your side.”

Aircards was contracted by Boot Barn, America’s largest Western and Work retailer, to promote the launch of their new fashion line through the use of a Web AR print marketing campaign. Boot Barn has 250 stores in more than 30 states with a strong e-commerce presence. The company was founded more than three decades ago and still holds true to its Western roots.

In this Web AR case study, we are going to review the use of augmented reality in promoting the launch of Primera, a new Hewlett Packard Enterprise (HPE) storage product. HPE is a sister company of Hewlett Packard that specializes in enterprise hardware products, such as servers and networking equipment. As a leader in the IT industry, they wanted to use the latest AR technology to promote their new product launch.

Aircards announces the launch of an exciting campaign with The Motley Fool, the popular private financial and investing advice company based in the US. Using web-based Augmented Reality in a Direct Mail campaign, it supports the launch of a new Augmented Reality investors service by The Motley Fool team.