Web-based Augmented reality doesn’t just take advertising to the next level. It takes it to another world. Advertising goes from a stagnant plea for attention to an interactive experience with AR. It's now possible to deliver AR experiences direct to consumers smartphones, without the need for them to download a 3rd party app. Web AR works with any iOS or Android native device camera, allowing for a seamless user-experience. There are endless possibilities when it comes to app-less augmented reality uses in advertising, but here are the 5 categories they generally fall under (#3 is the newest!).
Augmented reality first appeared with a big bang back around 2013. But it lost some traction because it was inaccessible on two accounts. One, only the biggest brands could afford it. And two, special displays had to be set up, or customers had to download special apps. But now, neither of those are obstacles with the new app-less augmented reality technology. Small businesses and worldwide brands alike can now enjoy the marketing benefits of augmented reality.
AR out-of-home advertising (AR OOH) that used to rely on special screens can now be printed on any poster or billboard. City billboards, subway posters, and bus stop advertising boards can all be brought to life with a custom augmented reality QR code. All passersby have to do is point their phone’s camera at the augmented reality QR code, and bam! The world around them changes through the lens of their device.
Print marketing has never been as effective as it is today with augmented reality. The response rate for traditional print marketing is measured in single digits. You’re doing “good” in the range of 3-9%. Our case studies have consistently proven that the engagement and click-through rates of AR print marketing is in the neighborhood of 40%. Talk about redefining “good!”
In light of COIVD-19, expos and conferences have been cancelled around the world. Customers may not be able to come to your booth, but that shouldn’t stop you from bringing your booth to them. WebAR technology enables you to deliver an in-home experience that your audience won’t forget. You can display a full augmented reality trade show booth, create augmented reality live events, and so much more!
Product packaging is like the icing on the cake for your product. It’s what helps draw the customer in and improves brand awareness. Now, you can attract more customers and boost your brand narrative with interactive packaging. Whether you want a 2D or 3D experience, the possibilities are only limited to your imagination.
AR E-commerce enables the customer to experience your product from the comfort of their home through your existing e-com website. Customers can “try on” clothes, “place” furniture in their living room, “hang” pictures on their walls, and so much more. It greatly increases the purchase confidence of the customer, which increases sales and decreases returns!
To learn more about the many web-based augmented reality uses in advertising, Contact us today. We would be happy to go over the many benefits of augmented reality for increasing sales and brand awareness. We have solid tracking and case studies to show you exactly what AR can do for your company.
Saying Augmented Reality will help marketing is an understatement. Augmented Reality is already changing the marketing world, making it more effective than ever before. New technology makes AR accessible to businesses of all sizes, with endless possible applications. Sound too good to be true? Well, it’s reality.
With engagement rates consistently over 35%, Augmented Reality is gaining a lot of traction in the marketing world. Brands of all sizes are jumping at the opportunity to add Augmented Reality to their digital marketing strategies. They understand that customers want Augmented Reality and that it successfully turns that interest into conversions.
We all know augmented reality marketing is cool, but is it really effective? Are marketers jumping at the new shiny toy, or is AR actually a valuable marketing tool? All of the above is true. AR is the new shiny toy that has proven itself to be an effective, valuable marketing tool. And it’s really cool! Marketers are jumping at it for good reasons, and we’ll tell you why.