The best real estate agents are the best marketers, both for themselves and their listings. Competition is so fierce in the real estate industry that new and innovative marketing ideas are key to survival. So, it’s no surprise that real estate firms and agents are chomping at the bit to launch augmented reality marketing campaigns. But with so many possibilities, where do you start? What AR marketing ideas will have the most impact?
Innovation doesn’t always mean different. In many cases, innovation isn’t about reinventing the wheel, but improving upon it. The most effective augmented reality ideas do just that: they improve upon tried and true marketing strategies… in a big way!
Sometimes the best idea comes in the smallest packages. Augmented reality business cards are the perfect example. In a 3.5 x 2 inch card, you can pack a virtual experience that every person you hand your card to will remember. Real estate agents plaster their faces on signs, park benches and even billboards to try to burn their image into the minds of potential clients. Well, what if your image came to life? What if your business card transformed into a personal introduction? That’s exactly what you can do with AR business cards, and more!
The average direct mail campaign achieves a 2-3% response rate—and that’s considered good! A 7% response rate is considered a huge success. Well, what if I said you could achieve an engagement rate in the double digits? And no, I don’t mean 10-20%; I mean 30-40%, and beyond. The Motley Fool direct mail campaign shown in the above video achieved a 40.3% engagement rate with 2.08x page views per user. Now imagine a similar campaign for real estate: This is what your dream home could look like!
Here’s another idea for you: what if you could turn a real estate yard sign into a virtual tour of the listing? Instead of grabbing paper flyers out of a box, potential buyers could scan an augmented reality QR on your sign. When they simply point their phone’s camera at the QR code, a virtual tour could automatically come to life. It would be as if your yard sign transforms into a portal into the interior of the home. Or, it could lead to a virtual introduction and a book-a-showing page.
Real estate agents are some of the most creative marketers, coming up with new and engaging ideas with every campaign. Aircards can help bring your ideas to life by bringing your marketing to life, literally! Contact Us today to transform your next marketing campaign into an augmented reality experience.
Saying Augmented Reality will help marketing is an understatement. Augmented Reality is already changing the marketing world, making it more effective than ever before. New technology makes AR accessible to businesses of all sizes, with endless possible applications. Sound too good to be true? Well, it’s reality.
With engagement rates consistently over 35%, Augmented Reality is gaining a lot of traction in the marketing world. Brands of all sizes are jumping at the opportunity to add Augmented Reality to their digital marketing strategies. They understand that customers want Augmented Reality and that it successfully turns that interest into conversions.
We all know augmented reality marketing is cool, but is it really effective? Are marketers jumping at the new shiny toy, or is AR actually a valuable marketing tool? All of the above is true. AR is the new shiny toy that has proven itself to be an effective, valuable marketing tool. And it’s really cool! Marketers are jumping at it for good reasons, and we’ll tell you why.