Brace Yourself for 5G Augmented Reality
November 3, 2020
Brace yourself: AR is about to make another huge impact on marketing with 5G!
Augmented Reality has been remoulding the marketing world ever since Web AR emerged. The app-less, headset-less technology makes Augmented Reality marketing accessible to all businesses—users simply experience AR through their smartphones and tablets. Needless to say, Web AR has had a huge impact on marketing, and now with 5G, we’re going to experience a new tidal wave of possibilities.
What is 5G?
If you’re familiar with the 4G network, you might assume 5G is the next best thing. And you’d be right. 5G is the 5th generation mobile network designed to connect virtually everyone and everything, including machines, objects, and devices.
5G is better, but how much better?
Well, to put it bluntly, it’s A LOT better. In comparison to the already efficient 4G network, 5G offers:
- Higher multi-Gbps data speeds
- Ultra-low latency
- More reliability
- Massive network capacity
- Increased network availability
- Improved efficiency
Essentially, 5G is much faster while handling much more data than ever before.
5G Augmented Reality
What does all this mean for Augmented Reality? Well, ever since Web AR, brands have been jumping at the opportunity to provide AR experiences for their customers. While it supports hugely successful campaigns, the experiences are limited to 4G capability. Experience load times are directly affected by both the size of the experience and internet speed. So, even though AR is capable of so much more, the experiences have been subdued to work within the 4G network.
Typically, any AR experience over 20mb puts too much load on a 4G network. With 5G, experiences all the way up into Gigabytes are possible! The 5G network essentially removes the restraints 4G placed on Augmented Reality. This not only has enormous implications for mobile gaming, but also provides endless opportunities for AR marketing.
5G Augmented Reality Marketing
Over the past few years with 4G, there have been countless AR marketing campaigns that are nothing short of awesome. There are many examples of AR experiential marketing, including Bon V!V Spiked Seltzer’s OOH campaign.
As you can see, even restrained to 4G, the Augmented Reality experience is awesome! As 5G expands, the experiences are just going to get better and better. Within a few years, “awesome” is going to be completely redefined.
You Ain’t Seen Nothing Yet
From OOH to print marketing to E-Commerce, Augmented Reality marketing case studies show unprecedented results. With engagement rates consistently exceeding 40%, it’s no wonder brands are adding AR to their marketing strategies. As we’ve shown, 4G Augmented Reality experiences are very engaging, very effective, and flat-out cool.
But 5G Augmented Reality is going to bust the doors open and yell, “You ain’t seen nothing yet!”
Augmented Reality Marketing Strategy
Your brand can start cashing in on 40% engagement rates today. You shouldn’t wait for 5G to be widespread—that will happen soon enough. In the meantime, you can start implementing and refining your AR marketing strategy. Your brand can continue to grow with Augmented Reality, keeping you at the forefront in your industry.
Read Next: How Can Businesses Use Augmented Reality?