How is Augmented Reality Going to Enhance Marketing Experiences?
October 8, 2020
Marketing experiences are typically defined as in-person events. But that definition is now changing with Augmented Reality. Augmented Reality is an experience in itself that can be enjoyed anywhere. Demos, pop-up shops, and other live events can now be presented virtually to an even wider audience.
What is Augmented Reality Experiential Marketing?
Experiential marketing is a strategy that promotes products or services through customer interaction. As the name suggests, it’s all about creating an engaging and memorable experience. Since Augmented Reality specializes in user experience, it’s become the next big, logical step in experiential marketing.
Augmented Reality enables customers to interact with products and play with them in real space and in real time. Virtual Try-Ons are increasingly popular in the retail industry. The auto industry is embracing AR demos. And the tech world is using AR to educate their customer base. The sky is truly the limit, with applications in every industry.
Benefits of Augmented Reality Experiential Marketing
In addition to just being downright cool, Augmented Reality offers many benefits to brands and customers alike. These benefits include:
- Instant product & service information
- Engaging call to action
- Improved brand awareness
- Improved buying experience
- Improved customer loyalty
- Unprecedented engagement, click-through, and conversion rates
With all these benefits, many people wonder why Augmented Reality is just now surging in popularity. Before, the technology was only accessible to the biggest of brands, mainly because it required an app or special hardware. But that is no longer the case with Web AR.
What is Web AR?
Web AR has made Augmented Reality experiential marketing accessible to all businesses, big and small. Why is Web AR so exciting? Because it is app-less! Web AR is short for Web-based AR, which means users access the experience through an online link, as opposed to an app. Without having to invest in an app, small businesses can now invest in AR.
Impact of Augmented Reality Experiential Marketing
Augmented Reality has such a significant impact on marketing because it can be applied to any traditional marketing strategy. It turns every type of marketing into experiential marketing. You can now tag two letters to any marketing campaign or strategy to offer customers an engaging, informative, and fun experience:
- AR Print Marketing
- AR OOH Advertising
- AR E-Commerce
- AR Product Packaging
- AR Live Events, Tradeshows, and Conferences
Augmented Reality Analytics
Remember how we mentioned unprecedented click-through, engagement, and conversion rates? Well, multiple AR case studies support that statement with Augmented Reality analytics that are triple to several times those of traditional methods. And that’s true for all of the marketing strategies listed above. From print marketing to live events, Augmented Reality is creating a shockwave in the marketing world. And thanks to Web AR, it’s only going to continue to shake things up.
Augmented Reality Marketing Ideas
If you have an AR marketing idea, Aircards can help bring it to life. From business cards to international trade shows, we create AR experiences that customers won’t soon forget. Contact us today for a free demo and to discuss how AR can elevate your brand.
Read Next: 5 Innovative AR Uses in Advertising