Thoughts, news and breakthroughs from the studio floor

Samsung’s virtual press conference event impressed media attendees with a virtual Samsung House tour alongside live hands-on 3D Augmented Reality product demonstrations.

V‍odafone launches Web-based Augmented Reality Direct Mail campaign with help from WebAR agency Aircards. Aircards are proud to announce the launch of an innovative Web AR direct mail experience created for telecommunications company Vodafone.

Augmented Reality is quickly becoming a billion-dollar industry. Much of this sky-rocketing growth is due to new technology that makes it accessible for small businesses. Now, augmented reality is becoming a key part in marketing strategies for businesses of all sizes. AR’s potential in the marketing sector is throwing open the doors that used to be locked to anyone besides the biggest of brands.

With almost 28 years since the beginning of AR technology, there is a wide range of industries and companies that leverage AR today.

The potential for Augmented Reality has grown exponentially in the past couple of years. What was once only accessible to huge brands is now available to small businesses and even for personal use. From wedding invitations to international marketing campaigns, Augmented Reality can transform any traditional medium into an interactive experience.

Augmented Reality is a technology in which digital images are overlaid on the real surroundings of the users to provide an immersive and engaging experience.