Thoughts, news and breakthroughs from the studio floor

Augmented and Virtual Reality isn’t just influencing digital marketing, it’s changing it forever. Augmented and virtual technology is expanding so quickly that a new industry is on the rise: Extended Reality. To understand what this all means for digital marketing, let’s first take a look at what AR, VR, and XR are.

Marketing experiences are typically defined as in-person events. But that definition is now changing with Augmented Reality. Augmented Reality is an experience in itself that can be enjoyed anywhere. Demos, pop-up shops, and other live events can now be presented virtually to an even wider audience.

Not too long ago, the answer was yes. But ground-breaking AR technology has made it a resounding no. An app is no longer required to make or enjoy an augmented reality experience. Web-based augmented reality is the shiny new thing that has marketers, and customers, chomping at the bit.

The best real estate agents are the best marketers, both for themselves and their listings. Competition is so fierce in the real estate industry that new and innovative marketing ideas are key to survival. So, it’s no surprise that real estate firms and agents are chomping at the bit to launch augmented reality marketing campaigns. But with so many possibilities, where do you start? What AR marketing ideas will have the most impact?

Augmented Reality print marketing receives several times the engagement rate of traditional print marketing. No matter how digitalized our world becomes, print marketing is still one of the most valuable marketing strategies. And that’s true now more than ever since you can merge traditional print marketing with digital information.

The beauty of Augmented Reality lies in its versatility and unparalleled ability to attract attention. Realizing its potential, the health & beauty industry is applying AR to marketing like their new shade of lipstick. From product packaging to virtual makeovers to “sample” videos, the marketing possibilities are endless with Augmented Reality.