5 Best Web-based Augmented Reality Portals
February 18, 2021
Web-based Augmented Reality Portals are AR at its finest. Web AR Portals provide a similar experience as VR but within a person’s real environment. And, perhaps most importantly, no VR glasses are required!
Augmented Reality vs. Virtual Reality
People often get AR and VR confused, yet they are nearly each other’s opposite. Augmented Reality adds digital elements to a person’s real environment, whereas Virtual Reality adds a real person to a digital environment. Web-based Augmented Reality portals are where the two concepts meet, however, as you’ll see in the best Web-based Augmented Reality Portals below.
Before we jump into the examples, there’s one more important thing you need to know…
What is Web-based Augmented Reality?
Web-based Augmented Reality means AR experiences are launched from a web browser. The takeaway: no apps required! All of the below examples are Web-based. If you want to learn more, you can check out What is Web AR and Why Is It So Exciting?
5 Coolest Web AR Portals
From Yosemite to outer space, the following examples transport users to an interactive, fun, and memorable experience. So, without further ado, here are our 5 favorite Web-based Augmented Reality portals for your viewing pleasure.
1. Michelob ULTRA Pure Gold Yosemite Portal
Don’t you wish sometimes you could just step away from the day’s stress and enjoy a cold one? Well, Michelob gets you. That’s why they created a portal into Yosemite, one of the most beautiful places in the world. Now their customers can escape the daily grind without ever leaving the city.
2. Kinder Jump Into Africa Portal
While Michelob understands adults, Kinder understands kids (and parents)! Imagine walking through the grocery aisles, repeatedly telling your kids, “No, we’re not going to buy that!” and then suddenly a wonderful distraction presents itself. By scanning the QR code, parents can transport their kids to a cartoon version of the savannah, right there in the aisle. I know I’d buy some chocolate as a thank you for such an experience! And I would forever tie the Kinder name to an exciting experience.
3. Dell Technologies Web AR Portal
Dell Technologies is known as one of the most forward-thinking companies in the world. So, it’s no surprise that they turned to an impressive technical solution to a real-world problem. Dell was set to exhibit at an international convention when COVID hit. Instead of cutting their losses, they provided a memorable experience their audience could enjoy from anywhere in the world. The Web AR Portal served as a 360֯ introduction of what people can expect from Dell in the ever-growing world of AI and big data.
4. Verizon Media Santa’s Grotto Portal
COVID put a halt to many family traditions, including the annual photo with Santa Claus. Verizon Media didn’t want their customers to miss out, so they created a Santa’s Grotto that families could visit from their homes. After exploring the snowy grounds and workshop, users could snap a selfie with Santa! It was certainly an effective way to connect with their customers and remind them how much the brand cares.
5. Aircards Web AR Portal: Interstellar Edition
Even the word “portal” usually conjures an image of space. So, why not create a Web-based Augmented Reality portal into the starry sky? That’s what we did here at Aircards. We chalked it up as a great way to show potential clients our capabilities, but, in truth, we just really wanted to visit space from our parking lot. Our inner eight-year-olds who aspired to be astronauts are very proud of us!
How to Create a Web AR Portal
The easy answer is to contact us at Aircards. We actually created all of the Web AR portals above, not just the Interstellar Experience. We can help you transport your customer to any place on Earth or beyond. The possibilities are only limited by the imagination!
Our Augmented Reality Services include:
All of which can integrate a Web AR portal. Contact us for a free consultation.
Read Next: Brace Yourself for 5G Augmented Reality