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Interesting Articles

Unforgettable AR Out-of-Home Advertisements

Out-of-home advertising, one of the oldest marketing strategies, is being launched into the future. Online advertising is losing visibility due to ad blockers and excessive competition. But billboards, street furniture, and signs are still standing in solidarity in the public eye. Modern marketers are taking advantage of the unavoidability of the ads, and taking OOH to the next level with augmented reality. 

Interesting Articles

March 20, 2020

Choosing The Right AR Company in 2020

There has been an astronomical rise in popularity and demand for web-based Augmented Reality experiences from both consumers and brands. Web-based AR (Web AR) allows your existing and potential customers to engage with your brand through captivating AR experiences without the need to download an app to view - compatible on both iOS and Android standard device cameras. But before you start teleporting consumers to other worlds through Augmented Reality portals or launching an Augmented Reality direct mail campaign - identifying the right AR company for the project is crucial for its success.

Interesting Articles

March 20, 2020

AR Web Based Ideas For This Year

We’ve put together a selection of our favourite Web AR experiences and AR Web Based marketing campaigns. From AR portals that transport consumers to different countries or worlds, to highly engaging AR experiences built into printed brochure designs. This list of examples should act as a spark for your creative minds - the possibilities are endless!

Interesting Articles

March 18, 2020

Top 5 Web AR Examples in 2020

Web AR is taking the internet by storm. Brands, organisations and marketers are all starting to look at Web-Based Augmented Reality technology and identify use-cases within their business. To help inspire your next Web AR marketing campaign, here is 5 Web AR examples done right.

Interesting Articles

March 3, 2020

Web AR IN RETAIL: How Augmented Reality Brings Your Business to Life

App-less Augmented reality, or Web AR in retail has unlimited potential to attract new customers and boost sales. There are millions of dollars invested today in AR projects by the biggest IT companies, examples including Google, Apple, Snapchat, and Facebook. Analysts have estimated that in 2020, the AR market is valued at more than 18.8 billion dollars.

Interesting Articles

February 26, 2020

What Is WebAR and Why Is It So Exciting?

WebAR is short for Web-based Augmented Reality, which is an Augmented Reality experience held within a webpage. This means all consumers have to do is navigate to the webpage URL to view an Augmented Reality experience through any iOS or Android smartphone camera. No app downloads are required. Completely app-less Augmented Reality experiences.

Interesting Articles

February 24, 2020

Augmented Reality For Product Packaging

Augmented Reality for product packaging. By combining this traditional marketing tool with a brand new and innovative technology your brand can provide a memorable experience that will alter the way the consumers view the brand and product and keep them returning again and again.

Interesting Articles

February 18, 2020

Enterprise Adoption of Augmented Reality in 2020

The turn of the new decade has seen the drastic increase in interest towards Augmented Reality from enterprise customers. For Aircards, this is no surprise. The introduction of WebAR technology in 2019 (in real terms) has brought the ability for business to utilise the technology. This is where Augmented Reality has previously lagged behind. But now, companies like Aircards are driving the agenda on Augmented Reality marketing experiences a way that is seamless, quick and user-friendly.

Interesting Articles

January 28, 2020

5 Augmented Reality Trends of 2020

The awareness and use of Augmented Reality is growing with significant pace and completely changing the user’s perception of reality. This futuristic technology offers an interactive experience which combines both the real world with a virtual one made up of perfectly incorporated computer generated graphics. 

Interesting Articles

January 17, 2020

How to Create an Augmented Reality Marketing Campaign

Creating and deploying an Augmented Reality campaign sounds like a big undertaking. We’re going to take you through the steps to bringing an Augmented Reality marketing campaign to life in this article. We’ll look at all the required information and assets, and help you plan out the steps you need to take before you launch.

Interesting Articles

December 19, 2019

Augmented Reality for Business in 2020

The main focus of your marketing, of course should be to utilise the channels that provide a high return on investment. One channel that has opened itself up only recently is the use of Augmented Reality for business. In previous years AR just hasn’t been smooth enough from an effective marketing perspective. Clunky UX and slow, laboured experiences meant AR just wasn’t good enough for consumer use yet.

Interesting Articles

December 14, 2019

Augmented Reality in Direct Mail

It’s time to rethink your outdated views on printed media, with the help of augmented reality in direct mail. Savvy marketers are now implementing augmented reality into their print to help readers explore new worlds. Augmented reality marries digital and print together to help showcase your product or service in a whole new innovative way. 

Interesting Articles

November 21, 2019

For Brands, Augmented Reality Is A Superpower

Advertising is a big part of our lives and people are more in tune with it than ever before. Due to the widespread constant selling and exhaustive advertising, people as a result expect to be talked to and sold to. To keep up with the consumer demand, brands need to create advertising campaigns that are authentic, with the consumer at the focus to provide meaningful experiences. 

Interesting Articles

November 12, 2019

Augmented Reality In Business

Augmented reality in business is increasingly being used. Researchers predict that by 2020, 100 million consumers will be shopping in augmented reality both online and in stores. As the need for augmented reality in business increases, so does the augmented reality technologies.

Interesting Articles

October 31, 2019

What is Mobile Augmented Reality?

Mobile Augmented Reality is the use of Augmented Reality, typically on a smartphone device. Augmented Reality for iOS or Android devices that works seamlessly with the existing hardware. Back in the 'days of old' we have been restricted to clunky and poor UX, but Aircards has changed all that.Aircards utilises mobile devices powerful processing power to enable AR experiences to launch and operate super-smoothly. Aircards AR experiences are always app-less.

Interesting Articles

October 16, 2019

WebAR In Mobile Augmented Reality

Mobile augmented reality is still relatively new technology, however, it has already attracted a significant amount of interest and enthusiasm. 

Interesting Articles

October 10, 2019

Changing Gary Vee's Mind On AR Business Cards

Aircards have created a business card that implements the power of Augmented Reality (AR) as a dynamic, innovative and contemporary way of viewing business information on your smartphone or tablet with no app to download. We hope to change Gary Vee's thoughts on the traditional business card

Interesting Articles

October 2, 2019

5 Key Applications of Augmented Reality

Augmented reality (AR) is the interactive experience of a real world environment are enhanced by computer generated graphics, through multiple sensory modalities such as visual and auditory. The AR can be constructive and add to the natural environment or destructive and masks the natural environment. For the user the AR experience is intertwined with the physical world and creates an immersive feel for the simulated one. 

Interesting Articles

September 24, 2019

Learn more about Augmented Reality marketing

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