Augmented Reality print marketing receives several times the engagement rate of traditional print marketing. No matter how digitalized our world becomes, print marketing is still one of the most valuable marketing strategies. And that’s true now more than ever since you can merge traditional print marketing with digital information.
The beauty of Augmented Reality lies in its versatility and unparalleled ability to attract attention. Realizing its potential, the health & beauty industry is applying AR to marketing like their new shade of lipstick. From product packaging to virtual makeovers to “sample” videos, the marketing possibilities are endless with Augmented Reality.
Traditionally, experiential marketing is a live interaction between a brand and its audience. But with Augmented Reality, every form of marketing can now be transformed into an interactive experience. Best of all, Web AR technology makes it accessible to everyone without the need to download an app. That is why companies big and small are now investing in Augmented Reality, to take their marketing to the next level.
The sound of a sizzling skillet. A cold beer being poured into a glass. Ooey gooey cheese stretching from pizza. If only you could infuse these moving sights and sounds into all of your marketing. Oh wait, you can! Augmented Reality is the next best thing to sending your actual food and drinks to your customers.
Augmented Reality is quickly becoming a billion-dollar industry. Much of this sky-rocketing growth is due to new technology that makes it accessible for small businesses. Now, augmented reality is becoming a key part in marketing strategies for businesses of all sizes. AR’s potential in the marketing sector is throwing open the doors that used to be locked to anyone besides the biggest of brands.
With almost 28 years since the beginning of AR technology, there is a wide range of industries and companies that leverage AR today.
The potential for Augmented Reality has grown exponentially in the past couple of years. What was once only accessible to huge brands is now available to small businesses and even for personal use. From wedding invitations to international marketing campaigns, Augmented Reality can transform any traditional medium into an interactive experience.
Augmented Reality is a technology in which digital images are overlaid on the real surroundings of the users to provide an immersive and engaging experience.
The Augmented Reality market is skyrocketing. Even though AR has been around for decades, the latest Web AR technology has now made it accessible to every level of the market. The number of Augmented Reality uses has greatly expanded as well. AR used to mainly only be used as a bold marketing ploy for huge consumer brands. Now, Augmented Reality is being used in every industry, including health, education, marketing, medical, automotive, retail, and so much more.
Along with providing a rich user experience, Augmented Reality boosts the perceived value of brands and products. Many analytical metrics help companies measure this perceived value and whether the use of AR marketing was a success. Having access to detailed analytics is also helpful for understanding their target audience better, enabling companies to fine-tune future campaigns.
Today's consumer product packaging is being transformed by a mixture of sophisticated and exciting technology's. When you combine technology with product packaging design, you get what is called Connected Packaging. But what lies within connected packaging and how will it transform the way in which brands engage customers? In this Ultimate Guide to Connected Packaging, we’ll look at the different aspects that make up connected packaging from Augmented Reality to Analytics and everything in-between.
Aircards are introducing their 4K-AR technology to Connected Packaging to enable adaptive streaming of content up to 4K resolution. Integrating Web-based Augmented Reality experiences with product packaging will enable ultra-high definition video content to be delivered via the packaging surfaces and create outstanding consumer experiences.
“Box Opening” is an ongoing trend that has taken over YouTube. For whatever reason, people are obsessed with watching people unbox products. Unboxing videos prove that creative product packaging is a foundational marketing strategy. And now, with Augmented Reality product packaging, there are even more ways to capitalize on the unboxing trend.
Businesses can use Augmented Reality for driving sales, increasing brand awareness and collecting highly engaged leads, to name a few examples. Augmented Reality, or more specifically, Web-based Augmented Reality can be used to provide seamless user-experiences that customers don’t have to download an app to engage with.
Giving customers the ability to virtually try products out before making purchasing decisions is becoming more relevant than ever before. With restrictions on movement and limited access to in-store experiences, brands are now actively looking to alternative methods to allow customers to demo products in real-time Augmented Reality before purchasing. Utilising web-based Augmented Reality technology means that you can offer Virtual Try-on experiences within your existing website and product pages to give customers the opportunity to get an accurate sense of the look, feel and size of your products.
Augmented Reality face filters have been a huge part of the growth in popularity of apps such a Snapchat and Instagram. In recent years we’ve seen a major boom in the use of Web AR filters by companies to promote their brand or product. There has always been a limiting factor though. That limiting factor has been that these AR experiences are typically constrained to function within a particular app. To experience these filters live and in-action, you’d have to already have the app downloaded to your device. But now, all of that has changed. Say hello to Web AR filters, or web-based Augmented Reality filters.
Web-based Augmented reality doesn’t just take advertising to the next level. It takes it to another world. Advertising goes from a stagnant plea for attention to an interactive experience with AR. It's now possible to deliver AR experiences direct to consumers smartphones, without the need for them to download a 3rd party app. Web AR works with any iOS or Android native device camera, allowing for a seamless user-experience. There are endless possibilities when it comes to app-less augmented reality uses in advertising, but here are the 5 categories they generally fall under (#3 is the newest!).
For businesses of all shapes, sizes and varieties, marketing should be a high priority if you want to get your brand noticed. To do that, brands must optimise everything, from the brand image they present to the content that they put out to their consumers.
Augmented reality in construction is improving every stage of construction projects from marketing to design to implementation. Contractors can interact with clients in a whole new way, showing them designs in 3D virtual models and in real-time. Project managers and employees can also use the technology in countless ways on the job site to improve productivity and accuracy.
Out-of-home advertising, one of the oldest marketing strategies, is being launched into the future. Online advertising is losing visibility due to ad blockers and excessive competition. But billboards, street furniture, and signs are still standing in solidarity in the public eye. Modern marketers are taking advantage of the unavoidability of the ads, and taking OOH to the next level with augmented reality.
There has been an astronomical rise in popularity and demand for web-based Augmented Reality experiences from both consumers and brands. Web-based AR (Web AR) allows your existing and potential customers to engage with your brand through captivating AR experiences without the need to download an app to view - compatible on both iOS and Android standard device cameras. But before you start teleporting consumers to other worlds through Augmented Reality portals or launching an Augmented Reality direct mail campaign - identifying the right AR company for the project is crucial for its success.
We’ve put together a selection of our favourite Web AR experiences and AR Web Based marketing campaigns. From AR portals that transport consumers to different countries or worlds, to highly engaging AR experiences built into printed brochure designs. This list of examples should act as a spark for your creative minds - the possibilities are endless!
Web AR is taking the internet by storm. Brands, organisations and marketers are all starting to look at Web-Based Augmented Reality technology and identify use-cases within their business. To help inspire your next Web AR marketing campaign, here is 5 Web AR examples done right.
App-less Augmented reality, or Web AR in retail has unlimited potential to attract new customers and boost sales. There are millions of dollars invested today in AR projects by the biggest IT companies, examples including Google, Apple, Snapchat, and Facebook. Analysts have estimated that in 2020, the AR market is valued at more than 18.8 billion dollars.
WebAR is short for Web-based Augmented Reality, which is an Augmented Reality experience held within a webpage. This means all consumers have to do is navigate to the webpage URL to view an Augmented Reality experience through any iOS or Android smartphone camera. No app downloads are required. Completely app-less Augmented Reality experiences.
Augmented Reality for product packaging. By combining this traditional marketing tool with a brand new and innovative technology your brand can provide a memorable experience that will alter the way the consumers view the brand and product and keep them returning again and again.
The turn of the new decade has seen the drastic increase in interest towards Augmented Reality from enterprise customers. For Aircards, this is no surprise. The introduction of WebAR technology in 2019 (in real terms) has brought the ability for business to utilise the technology. This is where Augmented Reality has previously lagged behind. But now, companies like Aircards are driving the agenda on Augmented Reality marketing experiences a way that is seamless, quick and user-friendly.
The awareness and use of Augmented Reality is growing with significant pace and completely changing the user’s perception of reality. This futuristic technology offers an interactive experience which combines both the real world with a virtual one made up of perfectly incorporated computer generated graphics.
Creating and deploying an Augmented Reality campaign sounds like a big undertaking. We’re going to take you through the steps to bringing an Augmented Reality marketing campaign to life in this article. We’ll look at all the required information and assets, and help you plan out the steps you need to take before you launch.
The main focus of your marketing, of course should be to utilise the channels that provide a high return on investment. One channel that has opened itself up only recently is the use of Augmented Reality for business. ￼￼￼￼￼In previous years AR just hasn’t been smooth enough from an effective marketing perspective. Clunky UX and slow, laboured experiences meant AR just wasn’t good enough for consumer use yet.
It’s time to rethink your outdated views on printed media, with the help of augmented reality in direct mail. Savvy marketers are now implementing augmented reality into their print to help readers explore new worlds. Augmented reality marries digital and print together to help showcase your product or service in a whole new innovative way.
Advertising is a big part of our lives and people are more in tune with it than ever before. Due to the widespread constant selling and exhaustive advertising, people as a result expect to be talked to and sold to. To keep up with the consumer demand, brands need to create advertising campaigns that are authentic, with the consumer at the focus to provide meaningful experiences.
Augmented reality in business is increasingly being used. Researchers predict that by 2020, 100 million consumers will be shopping in augmented reality both online and in stores. As the need for augmented reality in business increases, so does the augmented reality technologies.
Mobile Augmented Reality is the use of Augmented Reality, typically on a smartphone device. Augmented Reality for iOS or Android devices that works seamlessly with the existing hardware. Back in the 'days of old' we have been restricted to clunky and poor UX, but Aircards has changed all that.Aircards utilises mobile devices powerful processing power to enable AR experiences to launch and operate super-smoothly. Aircards AR experiences are always app-less.
Mobile augmented reality is still relatively new technology, however, it has already attracted a significant amount of interest and enthusiasm.
Aircards have created a business card that implements the power of Augmented Reality (AR) as a dynamic, innovative and contemporary way of viewing business information on your smartphone or tablet with no app to download. We hope to change Gary Vee's thoughts on the traditional business card
Augmented reality (AR) is the interactive experience of a real world environment are enhanced by computer generated graphics, through multiple sensory modalities such as visual and auditory. The AR can be constructive and add to the natural environment or destructive and masks the natural environment. For the user the AR experience is intertwined with the physical world and creates an immersive feel for the simulated one.