Augmented Reality brings brand messaging and advertisements to life. Instead of trying to capture an audience’s attention with a stagnant, 2D image, brands use AR to engage users in an interactive experience. In a nutshell: users love AR and want it, and branded AR increases visibility and sales. There are many benefits for both the user and creator, which is why brands use AR in many different ways. Here are some of those benefits and ways brands use Augmented Reality.
Brands standing out among the pack can make a tremendous difference against the competition. It’s especially important to adapt as consumer behavior shifts toward shopping from home.
Everyday, Augmented Reality is ever-growing as a popular marketing method for brands. As technology improves, so does the array of interactive experiences placing virtual objects into real-world environments.
The technology of Augmented Reality is constantly evolving to be more accessible. AR is fast becoming the most useful tool for a business to promote products and services.
A few years ago, apps like Instagram, Facebook and Snapchat were the best avenues to host an Augmented Reality marketing campaign. These apps indisputably provided the most expansive variety of Augmented Reality experiences.
Augmented Reality is a creative, innovative method for brands to connect with new and existing customers. As complex 3D experiences, an AR campaign should be made as accessible as possible, to effectively widen its net.
Product packaging plays a large role in marketing, but also greatly affects sustainability. Today, customers care deeply about a brand’s environmental practices. So, companies must find a way to maximize their product’s attractiveness while minimizing waste.
Mobile Augmented Reality has exploded in recent years as an innovative new way for brands to connect with customers.
As COVID kept most people at home, food delivery became far more popular than ever before. It was a means for customers to take a break from cooking and support the restaurant industry. Meanwhile, many businesses relied on delivery or food pick-up services as their means to get by in the uncertain time.
FMCG stands for fast-moving consumer goods. They’re the high turnover items meant to be sold quickly and relatively affordably. These include items like beverages, cosmetics, candy, other packaged food and over-the-counter drugs. Shelf space is valuable and inventory is expected to be replaced by the next arriving shipment.
You may have heard the term “metaverse” used in discussions about AR and VR technology. Several definitions of this term are flying around. Wikipedia defines the metaverse as a “collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space,
Web Augmented Reality continues to prove itself as a successful marketing tool. It’s a very effective medium to create memorable campaigns, particularly in the food and beverage industry. Web AR operates with the simplicity and convenience of presenting the consumer a QR code to scan
At Aircards, we want to ensure the client reaches the goals of their marketing campaign while also delivering a rewarding Augmented Reality experience to their potential customers.To accomplish this, we’re proud to have created a new spatial analytics tracking technology. Using this method we accumulate data that places us in a better position to understand what works and what doesn’t with our AR campaigns, and how we can continue honing our craft for the future.
Augmented Reality technology is progressing so quickly that it's sometimes hard to keep up. It seems there is a new development every few months that provides bigger and better marketing options for brands of all sizes. The latest development, however, is a big one!
Alcohol brands have been at the forefront of using Augmented Reality to reach customers in interesting ways. But why alcohol? What draws the alcohol industry specifically to this marketing medium? Customers engage with AR because of the “fun” factor, providing them an enjoyable, elevated experience. Meanwhile, alcohol is selling a similar experience, so AR naturally aligns with their marketing goals.
Inline Augmented Reality is the latest advancement in AR technology. So, there are a lot of questions as brands try to figure out what it is and, more importantly, how to use it to their advantage. Inline AR certainly offers great (and lucrative) benefits for online marketing and engagement.
Consumerism has evolved. It is no longer solely about the needs of an individual. It is no longer just about providing an end product. It’s now also about the needs of the community and the planet. It’s now also about the process that brings value to more than the end customer. It’s about meeting social and environmental needs, as well as the consumer’s.
There is a big new development in the AR world, known as Inline WebAR. It’s a game changer for how brands present their AR features and experiences. It creates a seamless user experience that improves analytics and sales processes across the board.
Inline AR is the next big step in Augmented Reality integration. It will greatly impact the e-commerce and retail realm, as well as have many use cases in other sectors. The new style of integration allows for a more seamless user experience that benefits both the user and the provider. In this article, we'll explain what Inline AR is, why it's such a big deal, and how to use it to your brand's advantage.
Augmented Reality adds digital elements to real-world environments, but how elements are placed varies based on the experience. The two most common types are markerless and marker-based Augmented Reality. The simplest explanation is the latter relies on a recognizable image, whereas the former does not.
A couple of years ago, Augmented Reality collaboration was an intriguing concept that didn’t seem very practical. However, with the huge and sudden shift to remote work in 2020, virtual collaboration became a necessity. And though the world is slowly returning to normal after the pandemic, people question whether they really need to return to the office.
Augmented Reality relies on real-time, real-environment experiences to have an impact on its users. AR is certainly not effective if digital elements don’t interact with the user’s surroundings and movements. WebAR has successfully supplied real-time AR experiences for some time now, but those experiences are about to get a boost with 5G Augmented Reality.
Let’s look at the best WebAR experiences from different categories to show the range of what WebAR can accomplish. From business cards to OOH and product packaging to live events, the following list has it all.
By scanning a simple QR code, consumers can be transported to an augmented reality experience. From product packaging to OOH advertisements to web pages, you can launch an interactive marketing campaign that takes your brand to the next level. We’re going to show you how with the following top QR code Augmented Reality examples.
Web-based Augmented Reality Portals are AR at its finest. Web AR Portals provide a similar experience as VR but within a person’s real environment. And, perhaps most importantly, no VR glasses are required!
The tourism industry was hit hard in 2020 and has since been trying to adapt and overcome. To stay connected and adjust to new public regulations, many in the industry turned to Augmented Reality. And now, as we see the light at the end of the Pandemic tunnel, the tourism industry is preparing for the flood gates to open, using AR to guide the waters their way!
You’ve done your research and realized the value of Augmented Reality marketing. Now, you want to add it to your digital marketing strategy but aren’t sure which AR marketing method is best for your business. In this article, we will review the different types of Augmented Reality marketing to help you determine the best fit.
Digital marketing experts are chomping at the bit as 5G rolls out, clearing the way for bigger and better Augmented Reality advertising.
Marketing is all about making an impression. It’s about standing out amongst your competition and connecting with your audience. And, if it’s really good, marketing is a way for customers to experience and engage with your brand.
Augmented Reality is changing how we experience the world around us. By combining digital elements with the real world, we can learn more, experience more, and enjoy more, whether at home or afar. The tourism industry is taking advantage of all Augmented Reality has to offer.
There are a lot of letters being tossed around in the world of reality-enhancing technologies: WebAR, WebVR, WebXR. What are the differences? And, more importantly, how can your brand use them to its advantage?
Live Events no longer have to be anchored to a physical location. With Augmented Reality, brands can reach wider audiences with an immersive experience. From exhibitions to conferences to product launches, Augmented Reality live events are growing in popularity.
With engagement rates consistently over 35%, Augmented Reality is gaining a lot of traction in the marketing world. Brands of all sizes are jumping at the opportunity to add Augmented Reality to their digital marketing strategies. They understand that customers want Augmented Reality and that it successfully turns that interest into conversions.
2020 AR market predictions were greatly underestimated due to the pandemic’s sudden push toward virtual alternatives. Now in 2021, Augmented Reality is expected to continue to grow at an accelerated rate.
61% of shoppers prefer to shop at stores that offer Augmented Reality over ones that don’t, according to a survey conducted by Retail Perceptions. That statistic alone should perk up any retailer’s ears, let alone the others
Change is coming to a neighborhood near you. If 5G is not yet available in your area, it will be soon. Many consumer advantages will come along with 5G. One such advancement will be particularly noticeable with Augmented Reality (AR) content. Read on to find out more about this exciting development in one of the fastest-growing tech industries.
A study conducted by Interactions Consumer Experience Marketing has provided insights about the impact of Augmented Reality in retail. With a survey of 1,062 shoppers, they discovered that Augmented Reality appealed to customers in many ways. The study looked into where shoppers want to shop, what they want to buy, and how much they are willing to pay—all of which were positively impacted by Augmented Reality.
To raise brand awareness and improve customer loyalty, businesses have been turning to Augmented Reality advertising. And no, it’s not because it’s the shiny new thing. AR advertising has actually been around for a while but it’s only recently that it’s become accessible to any size business. And most importantly, it’s extremely effective.
Brands can use Augmented Reality for E-commerce, live events, virtual portals, and more. But AR can also be used to transform any printed material into a video screen. In the following 9 examples, we show you how brands turned stagnant marketing into engaging experiences using Augmented Reality videos.
AR in e-commerce is on the rise, and for good reason. While e-commerce enables consumers to shop from the comfort of their home, AR enables them to experience the products and engage with your brand. What does that mean for e-commerce? More sales! But that’s not the only benefit AR in e-commerce has to offer. As if increased sales aren’t enough, we will highlight 7 other benefits of Augmented Reality in e-commerce.
Web-based Augmented Reality content can range from relatively simple to incredibly complex. Since you are working with digital elements and overlaying them on the real world, the sky is the limit to what you can do. In this article, we’re going to go over the most common types of Augmented Reality content.
Brace yourself: AR is about to make another huge impact on marketing with 5G!
Wait, isn’t all Augmented Reality 3D? Well, yes and no. Augmented Reality always offers a 3D experience, but the digital AR elements can be 2D or 3D. In this article, we’ll provide examples of each so you can see what we mean.
3D Augmented Reality marketing is elevating both 2D traditional and 2D AR marketing. By having your content literally pop off the page, 3D Augmented Reality gets an instant reaction and leaves a long-lasting impression on the user. It shows that your brand is innovative, forward-thinking, and creative.
We all know augmented reality marketing is cool, but is it really effective? Are marketers jumping at the new shiny toy, or is AR actually a valuable marketing tool? All of the above is true. AR is the new shiny toy that has proven itself to be an effective, valuable marketing tool. And it’s really cool! Marketers are jumping at it for good reasons, and we’ll tell you why.
Augmented and Virtual Reality isn’t just influencing digital marketing, it’s changing it forever. Augmented and virtual technology is expanding so quickly that a new industry is on the rise: Extended Reality. To understand what this all means for digital marketing, let’s first take a look at what AR, VR, and XR are.
Saying Augmented Reality will help marketing is an understatement. Augmented Reality is already changing the marketing world, making it more effective than ever before. New technology makes AR accessible to businesses of all sizes, with endless possible applications. Sound too good to be true? Well, it’s reality.
Marketing experiences are typically defined as in-person events. But that definition is now changing with Augmented Reality. Augmented Reality is an experience in itself that can be enjoyed anywhere. Demos, pop-up shops, and other live events can now be presented virtually to an even wider audience.
Not too long ago, the answer was yes. But ground-breaking AR technology has made it a resounding no. An app is no longer required to make or enjoy an augmented reality experience. Web-based augmented reality is the shiny new thing that has marketers, and customers, chomping at the bit.
The best real estate agents are the best marketers, both for themselves and their listings. Competition is so fierce in the real estate industry that new and innovative marketing ideas are key to survival. So, it’s no surprise that real estate firms and agents are chomping at the bit to launch augmented reality marketing campaigns. But with so many possibilities, where do you start? What AR marketing ideas will have the most impact?
Augmented Reality print marketing receives several times the engagement rate of traditional print marketing. No matter how digitalized our world becomes, print marketing is still one of the most valuable marketing strategies. And that’s true now more than ever since you can merge traditional print marketing with digital information.
The beauty of Augmented Reality lies in its versatility and unparalleled ability to attract attention. Realizing its potential, the health & beauty industry is applying AR to marketing like their new shade of lipstick. From product packaging to virtual makeovers to “sample” videos, the marketing possibilities are endless with Augmented Reality.
Traditionally, experiential marketing is a live interaction between a brand and its audience. But with Augmented Reality, every form of marketing can now be transformed into an interactive experience. Best of all, Web AR technology makes it accessible to everyone without the need to download an app. That is why companies big and small are now investing in Augmented Reality, to take their marketing to the next level.
The sound of a sizzling skillet. A cold beer being poured into a glass. Ooey gooey cheese stretching from pizza. If only you could infuse these moving sights and sounds into all of your marketing. Oh wait, you can! Augmented Reality is the next best thing to sending your actual food and drinks to your customers.
Augmented Reality is quickly becoming a billion-dollar industry. Much of this sky-rocketing growth is due to new technology that makes it accessible for small businesses. Now, augmented reality is becoming a key part in marketing strategies for businesses of all sizes. AR’s potential in the marketing sector is throwing open the doors that used to be locked to anyone besides the biggest of brands.
With almost 28 years since the beginning of AR technology, there is a wide range of industries and companies that leverage AR today.
The potential for Augmented Reality has grown exponentially in the past couple of years. What was once only accessible to huge brands is now available to small businesses and even for personal use. From wedding invitations to international marketing campaigns, Augmented Reality can transform any traditional medium into an interactive experience.
Augmented Reality is a technology in which digital images are overlaid on the real surroundings of the users to provide an immersive and engaging experience.
The Augmented Reality market is skyrocketing. Even though AR has been around for decades, the latest Web AR technology has now made it accessible to every level of the market. The number of Augmented Reality uses has greatly expanded as well. AR used to mainly only be used as a bold marketing ploy for huge consumer brands. Now, Augmented Reality is being used in every industry, including health, education, marketing, medical, automotive, retail, and so much more.
Along with providing a rich user experience, Augmented Reality boosts the perceived value of brands and products. Many analytical metrics help companies measure this perceived value and whether the use of AR marketing was a success. Having access to detailed analytics is also helpful for understanding their target audience better, enabling companies to fine-tune future campaigns.
Today's consumer product packaging is being transformed by a mixture of sophisticated and exciting technology's. When you combine technology with product packaging design, you get what is called Connected Packaging. But what lies within connected packaging and how will it transform the way in which brands engage customers? In this Ultimate Guide to Connected Packaging, we’ll look at the different aspects that make up connected packaging from Augmented Reality to Analytics and everything in-between.
Aircards are introducing their 4K-AR technology to Connected Packaging to enable adaptive streaming of content up to 4K resolution. Integrating Web-based Augmented Reality experiences with product packaging will enable ultra-high definition video content to be delivered via the packaging surfaces and create outstanding consumer experiences.
“Box Opening” is an ongoing trend that has taken over YouTube. For whatever reason, people are obsessed with watching people unbox products. Unboxing videos prove that creative product packaging is a foundational marketing strategy. And now, with Augmented Reality product packaging, there are even more ways to capitalize on the unboxing trend.
Businesses can use Augmented Reality for driving sales, increasing brand awareness and collecting highly engaged leads, to name a few examples. Augmented Reality, or more specifically, Web-based Augmented Reality can be used to provide seamless user-experiences that customers don’t have to download an app to engage with.
Giving customers the ability to virtually try products out before making purchasing decisions is becoming more relevant than ever before. With restrictions on movement and limited access to in-store experiences, brands are now actively looking to alternative methods to allow customers to demo products in real-time Augmented Reality before purchasing. Utilising web-based Augmented Reality technology means that you can offer Virtual Try-on experiences within your existing website and product pages to give customers the opportunity to get an accurate sense of the look, feel and size of your products.
Augmented Reality face filters have been a huge part of the growth in popularity of apps such a Snapchat and Instagram. In recent years we’ve seen a major boom in the use of Web AR filters by companies to promote their brand or product. There has always been a limiting factor though. That limiting factor has been that these AR experiences are typically constrained to function within a particular app. To experience these filters live and in-action, you’d have to already have the app downloaded to your device. But now, all of that has changed. Say hello to Web AR filters, or web-based Augmented Reality filters.
Web-based Augmented reality doesn’t just take advertising to the next level. It takes it to another world. Advertising goes from a stagnant plea for attention to an interactive experience with AR. It's now possible to deliver AR experiences direct to consumers smartphones, without the need for them to download a 3rd party app. Web AR works with any iOS or Android native device camera, allowing for a seamless user-experience. There are endless possibilities when it comes to app-less augmented reality uses in advertising, but here are the 5 categories they generally fall under (#3 is the newest!).
For businesses of all shapes, sizes and varieties, marketing should be a high priority if you want to get your brand noticed. To do that, brands must optimise everything, from the brand image they present to the content that they put out to their consumers.
Augmented reality in construction is improving every stage of construction projects from marketing to design to implementation. Contractors can interact with clients in a whole new way, showing them designs in 3D virtual models and in real-time. Project managers and employees can also use the technology in countless ways on the job site to improve productivity and accuracy.
Out-of-home advertising, one of the oldest marketing strategies, is being launched into the future. Online advertising is losing visibility due to ad blockers and excessive competition. But billboards, street furniture, and signs are still standing in solidarity in the public eye. Modern marketers are taking advantage of the unavoidability of the ads, and taking OOH to the next level with augmented reality.
There has been an astronomical rise in popularity and demand for web-based Augmented Reality experiences from both consumers and brands. Web-based AR (Web AR) allows your existing and potential customers to engage with your brand through captivating AR experiences without the need to download an app to view - compatible on both iOS and Android standard device cameras. But before you start teleporting consumers to other worlds through Augmented Reality portals or launching an Augmented Reality direct mail campaign - identifying the right AR company for the project is crucial for its success.
We’ve put together a selection of our favourite Web AR experiences and AR Web Based marketing campaigns. From AR portals that transport consumers to different countries or worlds, to highly engaging AR experiences built into printed brochure designs. This list of examples should act as a spark for your creative minds - the possibilities are endless!
Web AR is taking the internet by storm. Brands, organisations and marketers are all starting to look at Web-Based Augmented Reality technology and identify use-cases within their business. To help inspire your next Web AR marketing campaign, here is 5 Web AR examples done right.
App-less Augmented reality, or Web AR in retail has unlimited potential to attract new customers and boost sales. There are millions of dollars invested today in AR projects by the biggest IT companies, examples including Google, Apple, Snapchat, and Facebook. Analysts have estimated that in 2020, the AR market is valued at more than 18.8 billion dollars.
WebAR is short for Web-based Augmented Reality, which is an Augmented Reality experience held within a webpage. This means all consumers have to do is navigate to the webpage URL to view an Augmented Reality experience through any iOS or Android smartphone camera. No app downloads are required. Completely app-less Augmented Reality experiences.
Augmented Reality for product packaging. By combining this traditional marketing tool with a brand new and innovative technology your brand can provide a memorable experience that will alter the way the consumers view the brand and product and keep them returning again and again.
The turn of the new decade has seen the drastic increase in interest towards Augmented Reality from enterprise customers. For Aircards, this is no surprise. The introduction of WebAR technology in 2019 (in real terms) has brought the ability for business to utilise the technology. This is where Augmented Reality has previously lagged behind. But now, companies like Aircards are driving the agenda on Augmented Reality marketing experiences a way that is seamless, quick and user-friendly.
The awareness and use of Augmented Reality is growing with significant pace and completely changing the user’s perception of reality. This futuristic technology offers an interactive experience which combines both the real world with a virtual one made up of perfectly incorporated computer generated graphics.
Creating and deploying an Augmented Reality campaign sounds like a big undertaking. We’re going to take you through the steps to bringing an Augmented Reality marketing campaign to life in this article. We’ll look at all the required information and assets, and help you plan out the steps you need to take before you launch.
The main focus of your marketing, of course should be to utilise the channels that provide a high return on investment. One channel that has opened itself up only recently is the use of Augmented Reality for business. ￼￼￼￼￼In previous years AR just hasn’t been smooth enough from an effective marketing perspective. Clunky UX and slow, laboured experiences meant AR just wasn’t good enough for consumer use yet.
It’s time to rethink your outdated views on printed media, with the help of augmented reality in direct mail. Savvy marketers are now implementing augmented reality into their print to help readers explore new worlds. Augmented reality marries digital and print together to help showcase your product or service in a whole new innovative way.
Advertising is a big part of our lives and people are more in tune with it than ever before. Due to the widespread constant selling and exhaustive advertising, people as a result expect to be talked to and sold to. To keep up with the consumer demand, brands need to create advertising campaigns that are authentic, with the consumer at the focus to provide meaningful experiences.
Augmented reality in business is increasingly being used. Researchers predict that by 2020, 100 million consumers will be shopping in augmented reality both online and in stores. As the need for augmented reality in business increases, so does the augmented reality technologies.
Mobile Augmented Reality is the use of Augmented Reality, typically on a smartphone device. Augmented Reality for iOS or Android devices that works seamlessly with the existing hardware. Back in the 'days of old' we have been restricted to clunky and poor UX, but Aircards has changed all that.Aircards utilises mobile devices powerful processing power to enable AR experiences to launch and operate super-smoothly. Aircards AR experiences are always app-less.
Mobile augmented reality is still relatively new technology, however, it has already attracted a significant amount of interest and enthusiasm.
Aircards have created a business card that implements the power of Augmented Reality (AR) as a dynamic, innovative and contemporary way of viewing business information on your smartphone or tablet with no app to download. We hope to change Gary Vee's thoughts on the traditional business card
Augmented reality (AR) is the interactive experience of a real world environment are enhanced by computer generated graphics, through multiple sensory modalities such as visual and auditory. The AR can be constructive and add to the natural environment or destructive and masks the natural environment. For the user the AR experience is intertwined with the physical world and creates an immersive feel for the simulated one.