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AMD - AI Blockbuster Experience

Client
AMD
Industry
Technology
Category
Experiential
What we did
AI Development, Interactive Display, UX/UI Design, Art Direction
AMD - AI Blockbuster Experience

An AI-powered movie-poster experience made AMD's technology the star of AWS re:Invent.

Challenge

AMD wanted to create a standout presence at AWS re:Invent 2025, showing visitors what AI could do through an experience they could enjoy and share for themselves.

Response

We created the AI Blockbuster Experience, an interactive activation using a custom-built interactive display. Visitors became the stars of their own AI-generated movie posters, produced through a streamlined creative workflow. Our team delivered the experience from concept and UX design to AI integration and on-site display content.

Results

The activation produced more than 500 personalised AI movie posters during the event, giving visitors a memorable, shareable demonstration of AMD's technology and a compelling reason to engage with the stand.

500+
Personalised AI movie posters

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