AMD - AI Blockbuster Experience

INDUSTRY
Technology
What we did
AI Development, Interactive Display, UX/UI Design, Art Direction
category
AI-Powered Interactive Activation

Overview

Developed in partnership with SOUNDS⁕ℲUN for AMD at AWS re:Invent 2025, the AI Blockbuster Experience transformed attendees into the stars of their own AI-generated movie posters through an immersive interactive activation.

Our intervention

Aircards Studio delivered the experience end-to-end, including AI workflow engineering, UX/UI design, real-time content generation and seamless integration with the LUX-75 interactive display platform.

Conclusion

The activation became one of the standout attractions at AWS re:Invent, generating over 500 personalised AI movie posters throughout the event. Fast-paced, highly shareable and visually striking, the experience transformed AMD’s booth into a cinematic crowd magnet.‍

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