Aircards Studio developed an AI-powered kit customisation platform for PUMA and Olympique de Marseille, enabling fans to generate and visualise unique football shirt concepts in real-time.

Built for seamless performance across mobile and desktop, the platform combined generative AI, intuitive UX and real-time 3D rendering to transform fan prompts into instantly visualised, launch-ready kit designs.

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The experience redefined fan participation in football culture, generating over 120,000 AI-created kits within days of launch. By combining creativity, accessibility and emerging technology, the platform turned supporters into active collaborators in the design process.