PUMA - A.I. Creator OM
An AI-powered creative platform that put Olympique de Marseille fans in the designer's seat, turning their ideas into personalised football kits.
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An AI-powered creative platform that put Olympique de Marseille fans in the designer's seat, turning their ideas into personalised football kits.
PUMA and Olympique de Marseille wanted to give supporters a new way to express their passion for the club by becoming part of the creative process.
The challenge was to make football kit design accessible to every fan, creating an intuitive digital experience that could turn individual ideas into unique, personalised designs.
We created PUMA A.I. Creator, an interactive platform that empowered fans to design their own Olympique de Marseille football kits using generative AI.
Through a simple, intuitive experience, supporters could turn creative prompts into unique shirt designs, brought to life through real-time 3D visualisation.
Accessible across mobile and desktop, the platform combined emerging technology with fan creativity, transforming traditional kit customisation into an engaging, collaborative experience.
The platform generated over 120,000 AI-created football kits within days of launch, demonstrating an extraordinary appetite for creative participation among supporters.
By giving fans the freedom to shape their own designs, PUMA transformed kit personalisation into an interactive experience that brought the club and its community closer together.
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