Audible - Harry Potter Audio Oracle
An interactive AR newspaper experience brought the magic of Audible's full-cast Harry Potter audiobooks to life.
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An interactive AR newspaper experience brought the magic of Audible's full-cast Harry Potter audiobooks to life.
Audible wanted to make the launch of its full-cast Harry Potter audiobooks feel as magical as the stories themselves, turning a traditional newspaper placement into something readers could actively explore.
We created Audio Oracle, an immersive WebAR experience accessed through a QR code in Metro newspapers across the UK. From the print creative and AR development to CGI content and exclusive audiobook chapter unlocks, we delivered an interactive journey that invited readers to discover the new audio production in a more memorable way.
Audio Oracle gave a familiar print format a new dimension, inviting readers to engage directly with the launch rather than simply see an advertisement. The experience created opportunities for discovery, sharing and deeper engagement with the audiobooks.
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