Audible - Harry Potter Audio Oracle

INDUSTRY
Entertainment
What we did
AR Development, Creative Production, UX/UI, CGI Content, Immersive Storytelling
category
Augmented Reality / Branded Storytelling

Overview

To support the launch of Audible’s new full-cast Harry Potter audiobooks, Aircards Studio created Audio Oracle, an immersive Web-based Augmented Reality experience embedded within Metro newspapers across the UK.

Our intervention

Working alongside Wavemaker and Pottermore Publishing, Aircards Studio delivered the experience end-to-end, including newspaper creative, QR activation, AR development, CGI video content and exclusive audiobook chapter unlocks.

Conclusion

Audio Oracle transformed a traditional print placement into an enchanting interactive experience, blending physical media with immersive storytelling to drive engagement, social sharing and excitement around Audible's Full-Cast Harry Potter audiobook launch.

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